Our vision is to provide highly functioning, yet aesthetically pleasing landscaping solutions that reflect the mood of the urban environment.

Freshness first

We believe in quality fruit, quality processes and quality people. Combine that with modern packing, cooling and cold-storage facilities, our fruit will reach you in peak condition.

Exceptional Customer Service

With more than 30 years of exceptional customer care we know what our customers want.

Value for money

We are small enough to keep it personal, but big enough in our buying power to offer you real value for money

What we do

Franschhoek Marketing (Pty) Ltd — also known as F1 for our brand: Freshness First — is a producer-owned fruit export company.

We offer you a comprehensive fruit export service for a wide variety of deciduous, citrus and exotic fruit from the Southern Hemisphere.

Franschhoek Marketing is based in the fertile valley of Franschhoek near Cape Town in South Africa. This area produces fruit for an extended period of time during the year.


Our fruit are packed per Producer Unit Code and all information is captured on a real-time pallet tracking computer system.

Our Services

We take care of all your shipment arrangements. We offer a dedicated Export Administration Department who will competently handle your shipment of our delicious fruit. See More >>